Do you want to cut through:

• The financial services marketing hype and gobbledygook?
• The litany of financial designations and titles?       
• The various practice standards?
• The regulatory failures, gaps and oversights?
• The breakdowns in corporate governance?
• The excessive mix of consumer borrowing and risk taking?
• The systemic breaches in accountability and ethics, and
• The lack of transparency in the financial services marketplace?

Do you want to be able to distinguish between those individuals and entities that are both willing and able to help you make informed financial decisions in your own best interest and those who only pretend to?

Do you want to save time, money and a whole lot of hassle by being able to make a distinction that is not only in your own best interest, but also in the public's best interest, and that is to distinguish between financial services professionals who:

• Provides financial planning services diligently;
• Make appropriate recommendations;
• Disclose conflicts of interest;
• Provide adequate information so that you can make intelligent financial decisions; and
• Honestly and fairly present their financial planning qualifications and those who don't.

Please be aware that an effective and easy to operate tool for novice, intermediate and sophisticated financial consumers alike is identified, made available, and licensed for non-commercial use by indvidual financial services consumers who read The Biggest Mortgage Fraud of All.